I seem to be thinking that to fix a mechanically unfit car you need to, occasionally, fiddle with a part or two to get the rust bucket working. Maybe, if necessary, it might be an idea to replace one or two things to keep it going smoothly or, and this is a last resort, the whole thing seems to be falling apart while it’s vibrating down the road it might even be an idea to send it to the scrapyard in the sky (or at least at the end of the street.) But should I recommend that the best way for you to get your car to work would be to re-badge it, repaint it you may think me just a little bit crazy. Even if you’re totally inept and unable to find the difference between your car battery and the windscreen wiper refill port you may just decide to consult an overprice mechanic over myself.
Personally, I wouldn’t blame you.
But that exactly what the Victorian Governments believe will help the embattled transport system do. Considering I’m in marketing I’m highly doubtful that a new logo on a pack of letterhead for each of the stations and some new signs will really assist the operators, the passengers and the trains in general to get past gruelling weather conditions, outdated equipment and an increase in patronage.
But does this kind of spin really help? Can our trains and transport system be run on the optimism of the political candidates and can they really assume. We do joke often that Politicians produce enough hot air to power a wind farm but can we now hook up a politician to a train to ensure it will run.
And that, really, could be a valid idea, considering there is an interest in reducing out carbon footprint and a recent increase in unemployment. Why not gather up all the prospective political aspirants and chuck them in front of the old motor less carriages. The driver can whip them to keep pace ensuring they manage to get to Flinders Street by 8 am and we’d reduce the carbon footprint considerably. Who would have thought the race for parliament was actually a literal reference.
And should there be any issue with this we can include the assistants in this as well. Why stop at just punishing those whose voices keep the media entertained when we can get the whole office block who assist the Member of Parliament to push 500 or so passengers into the city. If someone asks, ‘What is your MP doing for you?’ you can just point to the front of the carriage and nod.
Ah well, we can only dream.
Still, I’m going to get my paint brush out and repaint my own car. Apparently it needs a new fuel tank but I think it only needs a nice coat of Ferrari red.